Handful of Nothing

I was talking since the announcement of the iPhone here in my office that Apple for sure wasn’t thinking about making money only with the devices. It was obvious that they would want more control and profit also on the network level. My surprise was that they actually did it. So is the design, even with so much problems, so powerful that can make companies known for the hard business model to change it’s opinion like this?

Anyone in contact with carriers knows that when it comes to money, specially revenue share they are quite hard to deal, and to be honest I think no one in the industry believed that someone could do what apple did with AT&T.

So after reading some websites “talking about it” I could actually be sure that apple does charge the operator for a share of each customer’s money when Brazilian Carrier director said said that the Apple business model is not suitable for Brazil:

“Eles querem compartilhar receitas, mas por que eu vou compartilhar minhas receitas (de serviços) com uma empresa que só vende a infra-estrutura (aparelho)?”,

In a cheap translation, it would be something like :

“They want to share the revenues, but why would we share our revenues in the services with a company that is only selling the hardware / infrastructure (the device itself) ?”

So, now its time to wait for 2 things in the iPhone world :

1) See who’s going to joing the AT&T bandwagon of slavery to apple
2) Wait for the confirmation of the cheaper iphone, dubbed the iphone nano.