I made this video while ago, but it’s nice to see that are step by step moving to it :)
Youtube is coming to beta6, and we are working as hard as we can to make Upnp available for Beta7. We are just not satisfied with the user experience as it is. Of course I need to add this here or the developers will kill me: don’t take the video for granted, bad things can happen on the dev path blabla :) you got the point!
From our experiences we know that those guys will generate a lot of requests / bugs and specially Upnp will be a lot of work to fix compatibility to custom servers. That’s why we are trying to improve Canola2 itself to the maximum so then we can focus at least for a sprint on fixing youtube, upnp stuff.
Again, time is the only villain : /
Info : you can see that the menu is actually “media servers” then a ball for the upnp devices (names will probably change) this means that we are open one room, just for those guys, so if people want to implement support for other servers/standards they can be placed here :)
I liked the screenshot with the home screen, but watching the video…
The impression I get is that besides being a brand new device it is slow as hell. At least if they are really running Windows of any sort they didn’t do only a shallow UI, and in the video you can see how far they went on replacing (possibility) the lame windows shell.
The main screen looks quite welldone, but when going into some other screens it looks like they also needed to rush. The pictures and video playback screen looks rather poorly designed. (also the photo zoom is the tip about slowness)
Anyways, it’s surprising to see in times of iPhone speed, a top company releasing a sluggish device. Product Owners seems simply not to learn, or they have this hardwares thrown down their throats. I think I will become a monk.
Bare in mind that this is a teaser =) not everything is there, and we have some nice surprises still for everyone.
Update at night: answering some comments
770 support: We actually tested in the Hacker Edition. Sorry but we really had no time for testing in the 2006. There was a little bit too much changes between the 2006 and the HE so we don’t know if things are going to run. But you will be able to test it pretty soon.
Different from the final product: Of course we are running to do everything you see plus more (actually theres things done that aren’t listed) but as gustavo pointed out, some little bits here and there may change, but now we are going to have a public roadmap. For the first update we will focus on fixes of course. Then we will have a little bit of work force to improve and create new features. Examples of possible plugins are: An Youtube browser - player, Integration with the Video Center, and a lot more that can be done by the developers. Even games they can do if they want =)
OGG support: As Gustavo commented in some other blog, canola scanner is open sourced in garage, and canola uses mplayer or osso-media player. So you can actually play your files, and even more if they are supported by those players. also, you can improve the scanner for some specific thing you may need =)
Well, it’s not that, but this shows how easy is to create your own plugins. As a testing ground for our plugin architecture Kenneth is implemeting some Carman screens / sensors and data acquisitions.
Canola Menu
For those not interested in plugins, carman etc It’s really a peek into the most recent version of the main menu. Apart from the video quality you can see how smooth it is. The point for me is why to design a menu like that
Actually it was only a matter of observing the users and gathering feedback on the first version. Things that were clear and already posted here:
Scrolling on main menu : BAD. Why? A lot of users simply didn’t know that there was more options when scrolling down.
Arrows everywhere : BAD. Solving the problem above with arrows was the worst thing ever. It didn’t quite solved it and made the ui a stage for almost useless visual components.
Arrows not grouped : the arrows also were not “grouped” together. While the up and down were near by, right and left were quite apart, but there’s was not better way (IMHO) to do it. But it doesn’t justify the mistake.
Useless scrolling and not enough room: While it doesn’t appear too much with a 3 item only menu, it would be a hell to have 5,6 or more items on canola menu. Therefore the need to use something much more simple: the grid. You can run, you can hide, but in touchscreens the grid most of the times is the best, time saving view to use.
Textual internal menus are bad. While text can make things a lot clearer than icons, it also demands a lot more room (sometimes) and can be trick for a grid view. So to solve the problem of space we have a grid into a grid menu, or like a called here: menu on menu. The only difference is that we can fit up to 12 items on the first level then 10 items on internal menu. This takes canola now to a incredible capacity of 120 features in a range of 2 clicks. PS: WE NEVER going to place 100 items there =) but flexibility is never enough.
So this was the starting point to design the main menu, and after a lot of iterations we ended with a cleaner, simpler yet visually appealing menu that provides 2 level access to a number of applications much bigger than we need now and in the near future.
From the first 2.0 video, here you can notice that we really killed the scrolling. To keep main icon hidden is a incredible mistake that I really apologize for doing it ;)
Also in the image you can notice that we brought down some elements size. Actually we want to keep a small “compatibility” with the older Canola, and enable touchscreen use at it’s maximum, but I really (personally) wanted to get rid of :
The back button (letting only on hardware keys)
The menu button (also on hardware, but now harder because in the n810 is on the keyboard : /)
The home button (also on hardware, but this can break the device’s home button functionality while on canola)
In a sense, what I’m looking for is a almost button free (or at least when possible) User interface. Let people touch things and do things by context not only buttons. I know it’s a little bit too much, but come on, you need to have a bold target.
Well, for the first time I will totally disagree with people comments on the latest announce from s60. It doesn’t look (based on the movie) like a iPhone rip off. It looks a lot more like nokia and builds on top of s60 to offer the touchscreen people were expecting to have on s60. Before that only the 77xx phones had touchscreen on the Nokia portfolio but they didn’t see too much light =)
What I think stills a little bit too close with the iPhone is the concept phone shown, as you can see in this second video:
(the video also show the availability of sensors, and the most important : flash lite 3 with video support : rocks hard)
As far as I think the “home” button is crucial (instead of a enigmatic menu “icon” button) again, making it rounded and with a white circle can draw too much bad attention to the device.
Again, Nokia is “reacting” quite well to the critics made to it’s industrial design. Look at those announced Xpress music phones :
This guy in particular is so sexy (you need to hold one in your hands to understand better) that there is no particular reason other than bad feedback to Nokia use any of the key design elements on the iPhone at least in a particular first touch based model.
Another thing that keeps me thinking is : how Nokia is going to provide a very good stylus & finger driven interface. If you say that you’re going to support fingers and stylus one thing is a hit : every single thing should be accessible by the finger (as it needs to be bigger) and of course you can easily replace the finger by the stylus (and use some n800 pressure tricks to pull down the correct keyboard for the task). BUT please the whole ui should REALLY take care of these small details to do not fall in the N800 problem : Some things are finger driven, and react like that and others aren’t. They are simply “stylus” only and they will be quite hard to use without one (system tray etc). Apart from that the shown interaction of pop down menus also can be quite complicated for a main screen menu. Unfortunately there’s one thing about touchscreen devices: you need to use the whole screen to give users options in a high level menu. It just doesn’t make sense to organize them in pop down menus, and expect the user to : select, scroll and then select again in a list that gives you a little bit more probability of pressing the wrong option. (Of course this is based on a low quality you tube video, but it’s my impression as ui designer).
Look how small this list is for a real world finger interaction
I really want Nokia to do one thing right: The phone part. “One hand calling” shouldn’t even be there because it’s not a must it’s mandatory on any phone. Even the iPhone with a “crap” phone part do that. So how Nokia can prevent some of the worst iPhone errors (like at least 2 touchs to go back to the phone in the first version, fixed on the second part), bad call log (no distiction between missed, incoming and out calls ) - (more on the review). Nokia already has this on the phones, so it’s time to just put on even better use.
Apart from some comments, I Really like the flip the phone thing to silencing it, but if I was granted the permission to copy one thing from the iPhone (or from the phone who did it before) it would be simple switch for silence. This is truly a great feature from the iPhone, and makes me pretty happy just to switch it instead of pressing the power button (on top of my n95), if it locked I need to unlock it first, then press power button again, then comes the menu, I need to go down a few times and press select. It’s just too much effort to do something that should be as simple as switching a button.
Apart from that, one detail funny when thinking of Canola was the scrolling screen. If you observe well, there’s a selection, that keeps itself there while the list is scrolling, and then “magically” moves to a touched item. While I understand the goal of “hey let’s put a selection here to allow the user to browse with a 4-way rocker, I also see the design complications of such choice, specially when you are using fingers and have a lot of selection based screen transitions. So just for a notice, we killed that on Canola (sorry hardware guys) you’re a really going to make some lcd pretty dirty.
So, it seems that the market leader is fast on the track to regain the position as UI ruler in the mobile world, and I really expect that this turns out to be the best thing the iPhone did : Woke up the incredible UI sense that Nokia left back in the navikey era.
Why I cheer for that? Expect to see my full “ok, after using the iPhone here’s my review” post about why the iPhone is a INCREDIBLE (but crippled) internet tablet, but a really, really poor phone, a crippled ipod, and a particularly bad communication device, and why I really want a up to the iPhone-UI for a Nokia device.
So, cross fingers and let’s cheer for a whole industry improvement on the UI side.
ps: A observation goes to the fact that the video is almost 60% of the lady running on her life and only 40% or less of UI action. I know Nokia wants to make clear : That it is not stopped waiting, and that the older video is not really the UI plan, but the video just looks again a little bit like a placebo. A fake or vaporUI just to calm down the ones who are asking for a “punch” back from Nokia. Nokia knows how to do it, and will do it in the right time given the actual scenario. Round 2… fight!
update (also in comments) to the “do we need stylus & finger driven ui”:
“I also think so, BUT as there is a demand for finger, there’s also a demand for stylus based(or I will supposed there is because I don’t have any data on that).
I know that a lot of people gets quite upset with the fact that your screens goes REALLY dirty when using fingers. Come one.. I have an iPhone and a N800 and they both are really dirty. So there’s no real way today of keeping your screen clean unless you use a stylus (but other problems arise from that)
So After physical feedback, the killer think will not be a UI will be a screen with some crazy advanced nano technology that keeps things clean =)”
Well, I finally got to use the HTC touch, and the only word that came to my mind was: crap.
Why? simply when you look at the videos you expect a little more.
First disappointment was the sensibility. Ok, it’s a lot better then the N800’s but at the same level they wanted to sell the user the “touch” marketing thing, to face the IPhone touch style but it just doesn’t work that easy. I tried once, twice and finally was able to bring the menu up, that was when the second disappointment happened:
Not smooth as it should. When you activate the “touch UI” you get a grey looking big GRID that animates like my grandmother running a marathon. (Actually my grandma would be a lot smoother, as she’s quite healthy) Then you flick your fingers across the screen and get the famous cube animation (again more or less smoth) and can look at the 3 main screens. And this is my third and final disappointment :
Shallow. Only 3 screens (maybe more) but the most important critic : it’s just ONE layer. you click and you will see the regular windows mobile UI (yes, you know those old scrollbars drawn only with lines?) and it’s very very bad designed UI. So people shouldn’t take me for not saying about the others because I already criticized here the Nokia multimedia UI for giving us a incredible taste of wow (the N95 screen) but then killing our excitement in the first click.
Please manufacturers: NO SHALLOW RICH UIs ok? Better you should call it menus or launcher. Only that but you end up bothering more than helping users. Why? Not only users today need to deal with Rich IDLE screen that can already launch your applications but also not-so rich menus, shortcut keys and multimedia menus. A lot of ways to accomplish a basic task. Instead of help you create doubt and that’s BAD.
So, if you are not a Windows mobile die hard fan, I really don’t recommend the HTC touch. And if you are a WM fan, go with other windows mobile device!
After the Nokia x Apple War article, it’s time for a Nokia’s primetime : check out the cover material about Nokia to understand why iPhone don’t bother that much. (it bothers on the UI side, and not being the most innovative one… what already happened without apple)
The first post I would like to recommend is from Stefan Constantinescu and while I consider him to be a Nokia fan, some times he writes things also against. Funny enough this is the article where I do not agree with him. I REALLY don’t think that windows mobile idle screen is a good idea. Not at all. Idle screen should be simple and the gateway for the events that happened when you were not able to answer them. (clock became a standard). The post from his site that is really eye catching is the one where he talks about the O2 deal with apple for the Iphone : 40% revenue?
The second post is from Robert Fabricant, executive creative director of Frog design. He talks about 5 reasons the iPhone is older than you think. Shallow but worth a glance
From the web2.0 mobile world comes this podcast with Tuomo Sihvola, Head of Communities and Inventor of Widsets about Widsets and will kill some doubts you may have as well the fact that all new s40 devices will have Widsets pre-installed.
Also from Nokia, the video that illustrates the 4th screen concept :
Its funny to see how companies run against Apple’s monopoly in the personal media players (Ipod) and actually can be faster than apple: Samsungs introduces it’s YP-P2 touchscreen player as a threat to the upcoming rumored touchscreen based IPod. So everything ok up to this point right? Wrong. The device is sexy, sleek, and looks incredible good but watch the video to see how crude the UI is! [link for the video]
Even worst : the bright, glowing thing on the botton is not a menu button. It’s just an indicator of something (maybe bluetooth on, battery is dying)
So this makes me wonder: if you are a big big company. You have the money to do great products (and you do actually) why such kind of mistakes leaves the company? Does any CEO or product manager tested this device, like this one and said ” Owo! that’s nice, this represents well what we are trying to do here” ? I don’t believe so. I really don’t believe so.
Please, give a little bit more love to the UI before releasing it. It saves you a lot of bad reviews and unsatisfied costumers.
So Nokia has just announced 4 new phones (plus the music service) and most important for gamers : the return of the Ngage. Not in the form of a device, but as a platform, where you can try, rent and buy game as well have that whole “xbox-live” like interactions that everyone knows are quite good.
I’m dying to try it out and see how the fellows did this, but I can already say : The ngage UI looks amazingly refreshing. It’s just brand new as I could see in the published videos and makes me wonder that there’s a lot of things going on in the Finnish lands.
Another incredible thing posted by the guys over engadget and gizmodo : The loudest speaker ever on a phone. I know most of people don’t care about this, but for me this is a must. I was pretty disappointed with Iphones because I use the cell as my in car music. Why do you ask? Because here in Brazil is just to easy to place a CD player and get your car smashed just to take it off in the first week. I already faced this twice and even when I buy a cheap CD the thief is not kind, breaks the window, breaks the dashboard and steal even buttons for red lights etc.
So I’m really really looking forward to put my hands on the N81 as it seems to have not only the Ngage games revisited as a platform, a non-side talking formfactor (nifty buttons on the top, I asked that since the first first cellphone with game I saw in my life) a incredible speaker and of course a slim (for s60 ok) profile.
The N95 and the Xpress buddies
The american N95 has a really impressive looking now in black, but I really liked the camera cover set up that is now gone. But With 8 gigas plus a better battery I can say if Nokia added to that a nice firmware with more fixes than the 12.x version this is a incredible phone as well. For sure the top of chain in nowadays phones (europe / americas)
The Xpress candybars are also A LOT better looking in black, real killer change this one, and look to have a real nice slider thing on. Need to test this. Of course they are less powerful than the other 2 but they have also a smaller price tag for those interested in good music + nice battery life (14 and almost 24) for the new dudes.
It’s a shame that it takes so long to have them here in Brazil, or I would do a full review with pleasure of those guys.
I will talk about Nokia Music store later, when I at least digg it a little bit more, but for now one thing is clear : you can for sure buy your music while on the bus, and not worry about needing to buy on the pc or synchronize with your device. This is the real deal for mobile. This is how it should be done. Just hope the public receives it well.
After all : this is a nice step by Nokia, and Gizmodo talks about a pane view, must be an alternative to the other multimedia screen, and it shows clearly that Nokia is experimenting to evolve the UI. There’s no doubt that no manufacture will stay quiet of comfortable now in this matter. Iphone was just a thruster, but I think Samsung, nokia and the others were already aware that UI needs to advance, and doing that for a whole company is a lot more complicated than doing just for 1 phone like apple did.
So, the hype actually made sense. Copying pogue : it has everything people are saying, but looking at Pogue’s video and reading his words the device is worth having for those that really enjoy a good experience with products.
Back to the main matter : the UI (this blog is more about this than anything else) is really incredible. after reading Pogues comments on the fact that you can easily use you thumb for one hand operations, that the scrolling is really effective and that the sensibility is great I really don’t have a doubt that even with all the problems will be a blast. Of course it will not ruin anybody, bring down any giant’s leadership on the market, but this will give Apple fuel. Fuel to run a second GP on making a even greater iphone in the second generation, and then evolving to a real more compeling device just like they did with the iPod.
So is history repeating itselft? Maybe. Has apple managed to create one of the most impressive user experiences ever? Yes. Not only the UI, but the fact that you don’t even need to go to the carrier’s store to activate the phone along with great convergence makes this little device a milestone.
The much nicer big keyboard. Unfortunately only on the browser :/
It does lack a lot of features, and is really really less feature powered then most phones out there (sorry but that’s true) but the care for the user experience is so much that makes this a small detail.
The question now must be on the other CEO’s mouth ? How to beat that? If there was an easy way every single manufacturer would be doing it. The point is : I really don’t think any big manufacturer needs to beat Apple. They need only to learn from them the respect to the user centered product design, more than the engineer’s centered product design. They need to think how to really please the user, and to really give value to things that they for sure believed was not that important. Icons, transitions, non-window based metaphor.
So, good luck for those who will buy one tomorrow, and I know that I will delight myself in a lot of reviews, videos, complains but also a lot of “omg this is incredible”s.
For us here in Brazil (and also other continents) even the iPod features a locked without activation, so even buying to bring one to Brazil is useless, at least for now, of course hackers will try to hack this device as fast as it hit’s the market. But until then no iphone for the rest of us.
If the iPhone really stands up to it’s challenge in the US (even with AT&T) there’s no doubt a lot of carriers around the world will fight to have it. Today I imagine that most of the carriers are felling mad about Apple’s requests about the iPhone, but if the thing really sells like it promises, Apple could even demand more freedom.
So, one carrier gave a manufacturer power to do a lot with the service. They came up for now only with visual voice mail (truly nice) and with home-itunes-based activation (incredible) but for sure they must have a lot of ideas, and with operator support + itunes based updates (easier than any other phone’s syn / update) they really have a long and not so tortuous road ahead on improving even more the device. A new era for mobile phone is arriving, and after setting a lot of critics agains the phone lack of features, I must recognized that they did a revolutionary product because of these things. They will make carriers kneel, they will force leaders to re-think they User centered design values, and they will force the WHOLE market to evolve.
Good for us consumers. Lot’s of incredible products to come in a near future.
UPDATE: 2 last things : Link to pogue’s answers to iPhone FAQ. And the important to notice from the UI point of view is the fact that it can take up to 6 touches to start dialing someone. This is somehow disappointing, maybe holding the home button on the home could activate the dialpad. : p
“Apple also announced this morning that the iPhone will have YouTube support as well. The company says that a new, Apple-designed app (wow, thanks for specifying that, Apple) will allow users to stream YouTube content to the device through WiFi or EDGE.”
And I fully agree with their comments on the fact that although there’s already a universal mobile version (that I posted about 2 days ago):
“This announcement only comes a few days after YouTube launched its own, “universal” version of YouTube Mobile. Apple just isn’t content to let other people do the work, I guess.”
For my point of view there’s good and bad things about that. If they break compatibility at any point is a bad thing, but looking at a product’s perspective it’s much better to make sure your client application “integrates” with the host device other than forcing people to use something that is just made to the less capable device. That’s what you get in the AppleTV version of youtube. It’s you tube, but inside the AppleTV user experience. Not a browser window.
Everyone likes to makes critics, but it’s even better to see answers. I was very “sarcastic” because it’s my way of saying things, but now I was really happy to see the Widset guys answer. Saying that of course that site was made for laptops / desktop. So yesterday, a brave user like me I read the site and also found the answer that they sent me : http://get.widsets.com. My tip is just make it clear, or when detecting a mobile browser put a link on top (visit the mobile enhanced experience here)
It’s clear why the site was made for laptops : it has a nice ui for managing the Widgets, but I must be very dumb (or I’m acting as regular user, do not reading the manuals) because I suffered a little bit understanding how to really work smart in that ui. My second tip for the developers is also in the managing part : it would be nice to have a very nice, simple 1 page “how it works”. Because when one thing fails, you can miss yourself in the middle.
So I logged in, in the nice ajax log in box, got to the main page. Clicked on library. Nice, I found some of my favorite web services there and picked up “forum nokia” :
Ok, not a problem. It happens. The thing now is : how to solve this problem. I thought the obvious client = my phone. So let’s try again in the phone first? Unm, not.. maybe I can set up this in the configuration:
Unm no luck. Just my data there. Nothing about my phone. No worries. We are exploring =) Wait here it is :
there’s this “reload” button. I really think that there’s something related to the page that I’m .. but as it said about problems.. phone.. let’s click.
Nice. The sms will solve my problems!
5 minutes : no sms. maybe something went wrong. I decided to check again, maybe my number is wrong, maybe that “country” box near the number is not related to the country code, and I need to enter it manually (there’s no format indication on number box so I used the conventional). Fixed the number. Maybe it really needs the +55 code. Maybe not, but who know? let’s try again. clicked reload :
So, no luck for me right? I don’t give up! I follow the instructions and again use my phone to go to the : get.widsets.com. Tried with my N95 : certificate Expired? Hun? What? Certificate? (kidding.. I know what is this certificate, but come one…) Then I tried again, with all permissions set on the phone. Same problem. Damn. Ok, let’s change sim cards and place it on a E61 to see if happens again.
Nice it detects my phone model, begin installation, regular symbian process… downloading…Yeah, I did it. Something I didn’t understand (related to my phones) why the N95 failed with certificate issues, and the E61 was ok… and it was a java application right?
Well.. Open Applications (small icon, instead of default size) opens the Java application.
Much nicer now!
Using widsets finally! Overall : looks quite nice, very nice deep-field effects with the balls, great tooltips, very nice indeed. Now it’s time to browse the widgets and use good ones for my day to day mobile experiences =)
*this was a description of my usage to give a idea of what kind of problems happens. Of course most of this problems is related to the dumbness of the user (in the case me) but sometimes can also help designers find the problems. I did this not only myself, but then tried with a non-designer person at home. Just saying to her : You know those lovely mac widgets you use? What if you have on the phone? go to widsets.com and try it. And I observed her doing almost the same mistakes. The pain was not helping her in the middle =)
Thanks anyways guys for the fast reply. I’m happy to see that you are listening to users, even dumb ones like me.
UPDATE : I tried 2 widgets (flickr, forum nokia, and other simple rss, like the ones I’m already running) and always get this “it’s not supported by your client.” is there a way to solve? New tip: if a problem appears please place a link for “learn how to solve it” that would help a lot.
Not too high. According to some websites, Antti Vasara, General Manager of the Finnish company said :
“Nokia is not too enthusiastic about touchscreens, since all their tests had shown that users prefer keyboard and joystick for an input device. But they are ready for touchscreens if they see the demand”
When I think about mobile phone, plain simple I can’t disagree. But when I look a little bit ahead in the future and also when I use my N95 with it gorgeous screens, I really miss some touch ability from the device. Of course I’m no parameter for that, but phones were luxury 10 years ago now they are commodities. Maybe today users think that touchscreen are not good, but in the future with technologies like Immersion’s tactile feedback (called vibetonz) touchscreen (more than multitouch) we can see a wide adoption (even if you don’t want to use it) of touchscreen.
I’m not saying that phisical keyboard should die. Not At all, but evolving an UI completly based on touchscreen is a need, and must be at any device manufacture’s design board today. Of course Nokia is a giant and as said by the GM they are ready, but my question is :
Are they ready like a regular S60 + touch or… are they ready with a ui made from scratch to be touchable?
Please… don’t hack s60 for touch nokia. please. And also : don’t use hildon or other window-like-but-with-static-windows metaphor for mobile devices. You can do a lot better than that.
if you want to read more about immersion’s technologies go here also . It is worth remembering that immersion is the company that took the Force feedback from the Playstation controller. At the same time I love this technologies, patents can have the opposite effect on great inventions : less people manufacturing, less choice, higher price, less adoption, a good technology dies.
Ok this is something already old, but it’s great to see.
The thing that keeps me amazing about the IPhone it’s not the UI itself. It’s the company’s culture of molding th hardware to allow the software and not the opposite. It’s focusing on the user experience than in the hardware experience. That’s for me is human software. Of course being a UI designer makes it easier to say that, but again lan kay’s tagline is becoming more and more the extra-bonus for companies in such competitive markets:
“People who are really serious about software should make their own hardware.”
And enter now the Iphone competitors…
Now, we will face the Iphone tsunami wave. There will be a lot of devices doing the competition. The sad part is that the in the beginning they will be just fake things. Why fake? Simply : they will be just “launchers” like HTC phones. They are just a set of screens to “wrap” the real application, but in the end, that UI experience is poor, because not all the UI was done like that. So, not that the UI for those guys is BAD, the problem is that it’s just a placebo.
This is what can be done when the company just add a better sensitivity sensor to it’s touchscreen, but doesn’t have the freedom or power to create the whole experience. Nice screens, but then…
In the end you get the same, old fashioned ui from Windows CE or the other OS host. So, it doesn’t matter that much if you managed to make a Cube transition, or a nice blocked photo based Address book. If in the end what you get is the old, ugly thing:
To close the matter… it’s time to push your requirements for products people!
Notice the young singer Céu, from Brazil on the CoverFlow UI on the Iphone AD! Nice surprise. Go to apple.com to see the AD is high quality quicktime movies.
This guy in particular is so sexy (you need to hold one in your hands to understand better) that there is no particular reason other than bad feedback to Nokia use any of the key design elements on the iPhone at least in a particular first touch based model. 
