Handful of Nothing

This is the “iPhone” like phone that iRiver came with. It shows you a probably flash based UI that shows another face of the flash as UI: it’s just not enough. While it can display nice graphics, it just can handle real transitions in a big screen (everyone that develops for bigger than QVGA screen knows this problems)

My question: Why to copy in such way, and put out the thing that captivates the people most? I don’t get it. you copy to try to achieve the same, not to be lame at most. Dumb move.